Most folks are more than familiar with the following idiomatic phrases: “diversification is the key to success” and “don’t put all your eggs in one basket.” And many are familiar with them in a business context. For example, when you sell products and services from your company’s website, you benefit by increasing the number of sales channels available to your customers – diversification is the key to success. Selling through a third-party marketplace also helps you mitigate the financial...