The mall just isn’t what it used to be. Partly due to perceived safety issues and partly due to a fading level of interest, the mall is becoming less and less of a hangout spot for teens today. According to the Piper Jaffray 27th semi-annual Taking Stock With Teens market research project, teen mall traffic over the past 10 years has plunged by 30 percent. “Shopping frequency has declined from a peak rate of 38 trips/year to 29 trips/year (one every... Subscribe to this list via RSS Blog posts tagged in mobile shopping
The mall just isn’t what it used to be. Partly due to perceived safety issues and partly due to a fading level of interest, the mall is becoming less and less of a hangout spot for teens today. According to the Piper Jaffray 27th semi-annual Taking Stock With Teens market research project, teen mall traffic over the past 10 years has plunged by 30 percent. “Shopping frequency has declined from a peak rate of 38 trips/year to 29 trips/year (one every...