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Tracking customers in-store; the stuff sci-fi novels were made of Sci-fi authors – the Nostradami of technology – have been making accurate predictions of modern-day living since as far back as 1888 when the idea of debit cards surfaced in the utopian tale “Looking Back.” Similarly, Philip K. Dick, the author behind “Minority Report," foresaw and wrote about various technologies that are being put into play today by forward-thinking retailers. Essentially, it’s the emergence of omni-channel and the need to create seamless shopping experiences across various channels that is bringing the...

January 20, 2014 Written by NetSphere Category: Omni-Channel
Why omni-channel needs to be part of your 2014 strategy Omni-channel retailing became one of the biggest buzzwords of 2013, and its popularity among business owners will only continue to increase. Essentially, those that adopt it will thrive while those that don't will, inevitably, wither on the vine. Despite its sometimes intimidating ways, omni-channel retailing is being better understood by the eCommerce community as a whole. Business owners are becoming more familiar with what it entails and what degree of adoption is appropriate for their businesses. No matter the level of...