As an eCommerce development firm, NetSphere Strategies constantly stresses the importance of website performance audits. From site speed to the overall user experience, when a business understands the inner workings of its online operations, it’s easier to make improvements. And the same could be said for a business’s marketing activities. When marketing assessments are employed, campaigns have more potential for success. Historically, pay-per-click advertising has been seen as an advertising expense, removed from real business metrics, such as revenue and profit....