When shoppers hear the word free, their ears perk up a bit. And believe it or not, their wallets are often prone to open up a little bit more, too. In the article titled “Is Free Shipping More Attractive Than A Dollar Discount?” published on GetElastic.com, studies show that free shipping can be more powerfully persuasive than a discount worth more. According to GetElastic.com’s research efforts: 61% online shoppers prefer to shop with a retailer that offers free shipping than... Subscribe to this list via RSS Blog posts tagged in perceived value
When shoppers hear the word free, their ears perk up a bit. And believe it or not, their wallets are often prone to open up a little bit more, too. In the article titled “Is Free Shipping More Attractive Than A Dollar Discount?” published on GetElastic.com, studies show that free shipping can be more powerfully persuasive than a discount worth more. According to GetElastic.com’s research efforts: 61% online shoppers prefer to shop with a retailer that offers free shipping than...