As the digital age continues its upward and onward march, a marketer’s job becomes increasingly difficult to manage. When there are so many touch points – websites, brick-and-mortar locations, social media platforms and an ever-growing handful of devices used by customers – it can be a challenge to create meaningful interactions. Regardless of the challenge, “digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations. Given the frantic pace of digital, organizations invest or are left...

With highlights ranging from the London Olympics to the presidential election, 2012 will truly be a year to remember. But as is true with every changing of the annual guard, the collective world looks forward to what’s to come. The e-commerce community alone is anxiously awaiting new developments in 2013.   Over the past 12 months, e-commerce businesses have grown by leaps and bounds thanks to a surge in online retail spending. E-tailers continued to adapt to consumer shopping habits, and...

Anyone who’s tried their hand at teaching has quickly learned that there’s no reason to reinvent the wheel. No matter the age group or grade level, there’s a veteran teacher somewhere nearby who has perfected the best approach to keeping their students calm, collected and engaged. So when a new teacher is in doubt, it’s probably best to just beg, borrow and steal from education's long-time, sure-fire methods. So is definitely the case when B2B organizations go to market. Instead of...