Last week at IRCE 2013 at Chicago’s McCormick Place, Alex Zhardanovsky, co-founder of PetFlow.com, spoke in front of a massive crowd of eCommerce business owners, industry journalists and show attendees. Buzz leading up to his speaking engagement was primarily based on his company’s legendary social media accomplishment: building its Facebook fan base from 20,000 to 600,000 in six months and doing it all for less than $200,000. “The approach to acquire as many fans as quickly as possible certainly wasn’t...
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