If content is king, then Google is emperor. And that’s because the world’s biggest search engine is able to dictate what’s acceptable when ranking pages and what’s not. But before anyone starts questioning the emperor’s authority, it’s important to understand that Google’s law of the online land isn’t necessarily a bad thing. After all, Google is the long-time leader in search engines because it is constantly looking out for all parties’ best interests – websites and website visitors alike. With... Subscribe to this list via RSS Blog posts tagged in product descriptions
If content is king, then Google is emperor. And that’s because the world’s biggest search engine is able to dictate what’s acceptable when ranking pages and what’s not. But before anyone starts questioning the emperor’s authority, it’s important to understand that Google’s law of the online land isn’t necessarily a bad thing. After all, Google is the long-time leader in search engines because it is constantly looking out for all parties’ best interests – websites and website visitors alike. With... 
Calling retailers of all shapes and sizes! There’s a lot of money to be made by making your products available on various marketplaces, like Amazon, eBay and Rakuten (formerly Buy.com). It's good to be aware, however, that with those opportunities, comes an additional cache of responsibilities. It’s one thing to toss your goods onto an eCommerce marketplace, but it’s quite another to do it following best practices: 1. Tracking inventory Amazon suggests that merchants update their online inventory... For anyone who’s noticed the dog-eared “view summary” paper icon located at the bottom of a tweet, you’ve probably wondered how it got there and why it only appears on some status updates. The same goes for the staggered “view image” icon.
As it turns out, the expandable content is what Twitter refers to as a card, an added-value feature that makes it possible for Twitter users to attach additional media to their tweets. To include a card on a status update, it’s necessary to add a few lines of HTML to the web pages where the original content can be found.
Twitter rolled out its cards in mid-2012, initially delivering summary and image offerings. This week, however, the social media giant revealed three new cards – one of which that will have a substantial impact for online retailers active on Twitter.
“The product card is a great way to better represent retail items on Twitter, and to drive sales,” explains the Twitter development site. “This Card type is designed to showcase your products via an image, a description, and allow you to highlight two other key details about your product.”
The video above walks users through the process of adding Twitter cards that will appear every time a tweet references some aspect of their website. Currently, however, Twitter doesn’t allow for just anyone to use the product portion of the service. Businesses and individuals will need to apply for the ability to do so. In the meantime, the video does a good job of explaining how to add meta tags to tap into the pre-existing portion, which will be similar to the functionality of the product cards when they become available system-wide.