Some might say that an eCommerce website is only as good as the added functionality it delivers to online shoppers. While consumers can be enticed by a modern, clean layout with pithy tag lines and professional photography, it’s the functionality that they’ll truly fall in love with.   So whether value-added features come into play before an overall site is designed or if they’re included incrementally, the key is to consider the options and the benefits that they bring to the...

Open an issue of Real Simple magazine and it’s easy to see who their target audience is: successful women, working moms, fashion-conscious ladies and don’t forget, aspiring domestic goddesses. The content found within is all geared at making the modern woman even savvier than she already is, and that was definitely the case with a recent issue.   “Web shopping is ultra-convenient,” penned the Real Simple editors, “but getting it when you want it (how much for two-day shipping?) and how...