PRODUCT BUNDLES. Product bundles make sense when a product is likely to require complimentary accessories like a camera, smart phone or a computer. Price bundling promotes a higher average order value for the merchant's online profit margins, while providing a discount and convenience to the shopper. Consolidating separate products into a packaged bundle leads the shopper away from thinking price and showcases the value and benefits of purchasing a product bundle. The merchant is no longer competing on price– a tactic that is not sustainable for... Subscribe to this list via RSS Blog posts tagged in profit margin
PRODUCT BUNDLES. Product bundles make sense when a product is likely to require complimentary accessories like a camera, smart phone or a computer. Price bundling promotes a higher average order value for the merchant's online profit margins, while providing a discount and convenience to the shopper. Consolidating separate products into a packaged bundle leads the shopper away from thinking price and showcases the value and benefits of purchasing a product bundle. The merchant is no longer competing on price– a tactic that is not sustainable for...