To stay ahead of the game, smart eCommerce companies are already in prep mode for the upcoming holiday shopping season. With only 121 days until Black Friday, the somewhat official start to the year’s biggest sales rush, business owners are pinpointing their target hero products, and marketers are creating campaigns around them. All the while, development teams are working to ensure that the hopeful surge in traffic won’t compromise their websites.  To say the least, a website can go through a...