As a company integrates more and more e-commerce best practices into their e-tail site, usability, navigation and the overall consumer experience are bound to improve. And when these methods become the norm, sales are sure to pick up.   But that doesn’t mean that a company can then go on autopilot. There are constantly new elements to address that will further enhance an e-commerce business. And sometimes it’s the simple things that get overlooked when giving a website an overhaul.  ...