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June 23, 2014 Written by NetSphere Category: Marketing
Harnessing the power of cart abandonment e-mails In a back issue of Real Simple, a popular monthly magazine for today’s modern woman, the editors presented readers with tips and tricks to “outsmart the Internet.” With the goal of getting what you want when and how you want it, Real Simple explained that online shoppers should play hard-to-get. In the article, readers were clued into the idea of abandoning a cart in hopes of getting a follow-up e-mail that would offer a discount if they went back to the...