Most retailers are familiar with “shopping bulimics” – the consumers who make purchases and promptly return their merchandise. Retail consultant Kurt Salmon told the Wall Street Journal in an article last year that one third of all Internet transactions result in returns. While this might not be the best-case scenario for retailers, some of whom lose millions a year on returns, it’s important to note that consumer behavior often dictates best practices for retailers. Just as marketers will seek out many... Subscribe to this list via RSS Blog posts tagged in shopping bulimics
Most retailers are familiar with “shopping bulimics” – the consumers who make purchases and promptly return their merchandise. Retail consultant Kurt Salmon told the Wall Street Journal in an article last year that one third of all Internet transactions result in returns. While this might not be the best-case scenario for retailers, some of whom lose millions a year on returns, it’s important to note that consumer behavior often dictates best practices for retailers. Just as marketers will seek out many...