Non-transactional sites used to be reserved for luxury brands like Louis Vuitton and Rolls-Royce. They served as a digital preview of what A-listers could expect once they made their way to the shops on Rodeo Drive. Primarily, the sites showcased the high-end products, leaving off details like the cost. After all, if you had to ask the price, you probably couldn’t afford it anyway.   Today, however, non-transactional sites are finding VIP status for a wide range of businesses. Manufacturers of...

Every four years, our nation has the chance to get a fresh start. Whether it be by voting in a new president with crisp ideas or by keeping a reinvigorated incumbent on for a second term, the opportunity is alive.   And with Election Day behind us, we must use that momentum and incorporate it into our daily work lives. There is always room for improvement, after all – at the government level as well as on the business level.  ...