The eCommerce business owners who put website page performance at the top of their list of priorities are those who see the big picture. They understand that the online user experience is much more than flashy images and pithy tag lines. They consider page response times to be just as important.    Speaking of those flashy images, however, often times, they are the culprit behind slow-to-load web pages – one of the first reasons a website visitor will leave a site....

A picture is worth a thousand words – and then some. For those in the eCommerce biz, the quality of a product picture can make or break a sale. Because online shoppers don’t have the opportunity to touch or feel an item before buying it, many rely on product images to help make purchase decisions.   That ability to touch and feel an item is a big part of the draw for brick-and-mortar locations. So recreating those in-store experiences is a...

When a website is slow to load, consumers are quick to leave. And when consumers don’t stick around, revenues suffer. According to an often-cited study conducted by the Aberdeen Group, something as minimal as a 1-second delay can result in 11 percent fewer page views, a 16 percent decrease in customer satisfaction and a 7 percent drop in conversions. For most business owners, a 7 percent decrease in online sales is motivation enough to improve page performance. Unfortunately, however, sales aren’t...

Buyers are becoming much more demanding when they shop online these days. And when merchants aren’t bringing on new features to match those buyer expectations, shoppers shift their purchasing interest to sites that do. The rub, however, is that more often than not, eCommerce vendors can’t provide new functionality at the pace that merchants need it. So considering that consumers are an impatient bunch, what's an online merchant supposed to do?   One option is to add new functionality through the use...