How well do you think you know your customers? According to a recent study, probably not as well as you think. IBM’s study, developed by Econsultancy, a firm that specializes in helping clients with digital business, marketing and eCommerce, surveyed marketers, 90 percent of whom said that in order to be successful, they need to personalize customer experiences in their marketing campaigns. It appears that only 10 percent of these marketers are doing it right because 80 percent of consumers...