Analytics tools come in many forms. A recent article from Practical eCommerce magazine, in fact, listed 17 new tools just for examining links. And although we need the ability to analyze data so as to draw conclusions from it, we certainly don’t need to be bogged down by it. One tool will do just fine. And for most company's purposes, Google Analytics is the tool of choice; it's been a go-to for some time now. The great thing about sticking with...