Most everyone knows that a bad experience is more likely to be shared than a good one. For some reason, people are much more inclined to rant than they are to rave. Even writers have an easier time writing a bad review than a good one. In the end, everyone just wants to be a critic.   Because of this little human idiosyncrasy, business owners are uber sensitive to the wants and needs of their customers and clients. And they should...

Moving to the cloud – it’s what all forward-thinking businesses are doing. And it’s what your business should be doing, too. Right? Well, before jumping on the bandwagon, it’s best to understand exactly what it means to move to the cloud and if it’s actually well-suited for your business’s needs.   Whether you’re new to the cloud or a long-time user – be it for personal or business reasons – most individuals have been exposed to the idea of storing or...

Last year, as shoppers carefully crafted their game plans for Black Friday, visitors to the Best Buy website were greeted with the following message: "Our site is incredibly busy! Please be patient while we shovel you a path."   So, not only were consumers unable to peruse the site’s doorbuster deals, but investors, too, were unable to boost their already waning confidence in the underperforming electronics retailer.   Best Buy was, of course, able to bounce back – the issue happened...

Buyers are becoming much more demanding when they shop online these days. And when merchants aren’t bringing on new features to match those buyer expectations, shoppers shift their purchasing interest to sites that do. The rub, however, is that more often than not, eCommerce vendors can’t provide new functionality at the pace that merchants need it. So considering that consumers are an impatient bunch, what's an online merchant supposed to do?   One option is to add new functionality through the use...