At this year’s IRCE in Chicago, Alibaba Group was nestled in a fairly discrete location in a small booth. For a company about to file for an IPO with a potential $100 billion valuation, it was a wonder that the company wasn’t front and center taking up a substantial amount of exhibitor real estate. Part of the reasoning behind Alibaba’s modest showing at IRCE might have to do with the fact that U.S. companies aren’t as familiar with the company...
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