Recently, we here at NetSphere Strategies reported on the suspension of Guy Adams’ Twitter account. Adams, who published the corporate e-mail address of Gary Zenkel, the president of NBC Olympics, caused a ripple throughout the entire Twitterverse. Whether you were on Adams’ side (Zenkel’s e-mail address is publicly available, after all) or whether you were on Twitter’s side (who stepped in when an individual’s privacy was in jeopardy), the debate opened up the public’s eyes to the idea of Twitter etiquette....
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Don’t like the way NBC is giving coverage to the Olympics? Well then don’t tweet about it – as long as Twitter and NBC are partnering up, that is. According to an article published on London’s Telegraph website, Twitter and NBC got together before the Olympics to enter into a partnership wherein Twitter would feature highlighted tweets from sports insiders in return for on-air promotions. Everything was going according to plan until Twitter users caught wind of the suspension of Guy...