Web presence – almost everyone has it. The problem is that not everyone knows what to do with it.   A long, long time ago, in a browser far, far from where we are technologically today, a lackluster website seemed to be "better than nothing" for businesses trying to gain exposure. Today, however, we've advanced to the point where a teenager can put together a website with their hands tied behind their backs. And as anyone in the eCommerce world knows,...

From tree trimmers to cupcake makers to steel distributors, businesses are blogging about the issues important in their line of work. They’re establishing an authoritative voice in their respective markets and they’re driving traffic to their websites. Collectively, they’ve adopted the philosophy that blogging equals market exposure.   To get the full-blown, positive effects, however, the successful bloggers of the bunch realize that writing can’t be a standalone effort. They understand that there are a few essential assets that go hand-in-hand...