Just as more and more businesses understand how to harness the tools of conventional social media platforms, like Facebook and Twitter, new forms of marketing are making their way onto the scene. Enter Jeff Hasen, author of a new book titled, “Mobilized Marketing.” The book, which recently caught the attention of the editors at Entrepreneur, includes insight from some of marketing’s utmost gurus, which Hasen was fortunate to have access to. According to Entrepreneur, “Hasen details the strategies and tactics that...