In a recent whitepaper published by CoreMedia, a leading developer in web experience management solutions, the editors there discussed the importance of adapting the way businesses design their respective eCommerce and marketing content websites to be more fluidly integrated. Strong emphasis was placed on a more streamlined and less convoluted experience for the consumer when shopping online, especially when targeting the key millennial demographic. Further enabling customers to feel they have all the tools necessary to make informed purchases not only...