There once was a time when manufacturing websites were nothing more than a few flat, static pages. And that was OK. As long as the product specs were available and the contact info was up to date, website visitors were content.   Today, however, those same website visitors have higher expectations. They want what B2C websites have, like the bells and whistles that they experience on B2C’s UI/UX-enhanced sites. And they want those features today.   Despite the ever-growing cases of...

Manufacturing in the United States is, to some degree, still the backbone of our nation. Countries around the world aspire to achieve our level of quality and innovation. The rub, however, is that some U.S. manufacturers have been slow to embrace the benefits that come from developing equally innovative eCommerce websites.   When it comes to online interactions with customers and clients, manufacturers are much the same as other retail entities. Their products need to be showcased in the best light...