WebSphere Commerce’s store locator comes to the rescue
- The customer navigates to the Store Locator page and selects the appropriate Country > State/Province > City, and clicks GO.
- The store location results are displayed, with the store name and address, hours, and the option to add the store to the store list. If the store locator is accessed from the Product Details availability page, two additional options are available: i. A store location can be chosen as the pickup location when buying online and picking up in-store. ii. The availability of all items in the shopping cart can be checked.
- Optional: Any store result can be added to Your Store List, for quickly accessing the selected store locations. Adding a store to the store list is required when checking out and choosing to pick up the items in-store:
IBM’s store-locator feature can also be integrated with map service providers. By doing so, potential shoppers will appreciate the enhanced search and display capabilities, making it even easier to pick up the items that they need.
Target is going to get a lot of foot traffic over the next few weeks with some of it having found its way to specific stores thanks to the store locator feature. And helping shoppers – perhaps those who are putting on the finishing touches before the in-laws arrive – not only increases rates in repeat traffic, but also helps to create a loyal customer base.
To leverage assistance for the integration of a store-locator feature on your eCommerce site, contact NetSphere Strategies. We have experience implementing store locators for WebSphere Commerce users as well as developing similar solutions for various user requirements.