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July 16, 2014 Written by NetSphere Category: Marketing
The six-pronged approach to marketing automation The term “marketing automation” sounds like something that you can set and forget. Or, at the very least, it sounds like something that a tech-savvy intern can set up and monitor from time to time. As most folks know, however, that is definitely not the case.    Marketing automation isn’t something that can simply be put on autopilot. Instead, it’s something that must be carefully managed in order to increase brand awareness, enhance engagements and produce results. So what is marketing...