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October 30, 2013 Written by NetSphere Category: Analytics
Getting introspective: Analytics and your eCommerce site Working off of consumer-wide shopping statistics and customer-engagement best practices is a sound method for launching an eCommerce marketing campaign. But as most businesses owners know, no two companies or industries are alike. What might work for a clothing retailer, might not find traction for a lawn care provider. Therefore, businesses will have to look within to discover how their own customers are attracted and retained.   And as far as best practices are concerned, IBM reminded business owners in a...