When online shoppers head to the Tommy Hilfiger website, they are immediately confronted with an overlay capture form, inviting them to sign up for the Tommy Hilfiger newsletter. The overlay also offers 20 percent off the next purchase for those who opt in to the newsletter. If this sounds a little spammy to you, you’re probably not alone. What you might be surprised to hear, however, is that the clothing company more than tripled their e-mail list in one year’s...

There are so many things that get swept under the rug when our precious time doesn’t allow for their attention. When dirty laundry starts piling up, the classic excuse is that we’re just too busy. If we realize that we haven’t called an out-of-town friend or family member, it’s usually because time just didn’t allow for that overdue chat. Even something as trivial as creating an account to make an online purchase falls under the there-aren’t-enough-hours-in-the-day syndrome.   But for an...

Paul Boisvert, the director of product management for Yahoo’s small business division, sat down with Abby Johnson of WebProNews.com at PubCon in Las Vegas last year to discuss e-commerce for small businesses. Right out of the gate, Boisvert addressed the issue of time when it comes to small businesses and their ability to stay on top of e-commerce and social media trends. With limited time and resources, Boisvert stressed the importance of focusing on a business’s core product as opposed...

When shoppers hear the word free, their ears perk up a bit. And believe it or not, their wallets are often prone to open up a little bit more, too. In the article titled “Is Free Shipping More Attractive Than A Dollar Discount?” published on GetElastic.com, studies show that free shipping can be more powerfully persuasive than a discount worth more.   According to GetElastic.com’s research efforts: 61% online shoppers prefer to shop with a retailer that offers free shipping than...