Tips for small business to enhance their eCommerce site

Paul Boisvert, the director of product management for Yahoo’s small business division, sat down with Abby Johnson of WebProNews.com at PubCon in Las Vegas last year to discuss e-commerce for small businesses. Right out of the gate, Boisvert addressed the issue of time when it comes to small businesses and their ability to stay on top of e-commerce and social media trends.

With limited time and resources, Boisvert stressed the importance of focusing on a business’s core product as opposed to trying to be all things to all people. In the following video, he expands on this idea and offers up valuable tips to help small businesses find success in their e-commerce endeavors. Those include shopping cart optimization and the checkout process. Check it out in the video above.