Online retailers that have historically underplayed the value of reviews are beginning to change their tune. Perhaps they’ve been more concerned about site design, improving conversions and providing an excellent customer experience – all of these are important aspects of eCommerce, but they don’t negate the need for product reviews. There is a reason Amazon and eBay have used customer reviews since the late 1990s – reviews often improve the average order value. Reviews are especially important where electronics are concerned:...