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August 31, 2012 Written by NetSphere Category: eCommerce

Paul Boisvert, the director of product management for Yahoo’s small business division, sat down with Abby Johnson of WebProNews.com at PubCon in Las Vegas last year to discuss e-commerce for small businesses. Right out of the gate, Boisvert addressed the issue of time when it comes to small businesses and their ability to stay on top of e-commerce and social media trends. With limited time and resources, Boisvert stressed the importance of focusing on a business’s core product as opposed...