Online retailers that have historically underplayed the value of reviews are beginning to change their tune. Perhaps they’ve been more concerned about site design, improving conversions and providing an excellent customer experience – all of these are important aspects of eCommerce, but they don’t negate the need for product reviews. There is a reason Amazon and eBay have used customer reviews since the late 1990s – reviews often improve the average order value. Reviews are especially important where electronics are concerned:...

The International Retailer Conference & Exhibition took place at Chicago’s McCormick Place more than three months ago. Oh how time flies. Regardless of the time that’s passed, however, the team at NetSphere Strategies is still benefiting from the networking and educational opportunities provided there. Long story short, if we were to give the event a rating and review, we’d be sure to bestow it with a high number of stars as well as a comment indicating the caliber of speakers who...