As social media needs increase, more businesses are looking to hire a dedicated individual to carry out the work. Gone are the days of assigning random employees to – on occasion – post an article on Facebook or send out a tweet. The time is now to get serious about creating a social media strategy and sticking with it. Doing it without a designated employee who is held accountable for its execution just won’t cut it. Hiring someone just because... Subscribe to this list via RSS Blog posts tagged in Facebook
As social media needs increase, more businesses are looking to hire a dedicated individual to carry out the work. Gone are the days of assigning random employees to – on occasion – post an article on Facebook or send out a tweet. The time is now to get serious about creating a social media strategy and sticking with it. Doing it without a designated employee who is held accountable for its execution just won’t cut it. Hiring someone just because... Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.
Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?
So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.
Tip #1:
Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?
Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?
By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.
However…
Tip #2:
Don’t simply mimic the efforts of others. Inject a little personality.
That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.
These days, a lot of the chatter surrounding the power of social media might be better considered as preaching to the choir. Because let’s face it; unless a company resides under a rock, they’re using it. But what about the CEOs or presidents of all of those businesses engaged in social media? Where is their presence in the social media sphere? That presence – or lack there of – was the topic du jour in a recent article published by Forbes... 
Social media can be very different things to different people. According to a recent study published by International Data Corp., a global marketing intelligence firm, technology buyers consider social media networks as a method to stay on top of current trends and interact with their peers. They don’t, however, consider social media as a means to influence their technology purchases. In terms of influence, the report, titled the “2012 Buyer Experience Study,” revealed that trade shows and conferences were the heavy... 
Questioning whether Facebook is worth the time and cost for your small business is a valid concern. It wasn’t that long ago, after all, when Facebook was nothing more than a distraction for most employees. So when searching for the answer to that question, we realized we couldn’t hear it from anyone other than a news giant like Forbes. And as it so happens, just yesterday, Forbes published the article titled, “The Facebook Lesson About Value Of Users.” In it, Forbes...